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Fukuoka Growth 08 Value Creation with Food Asset in Fukuoka

Information & Strategy Office
In severe financial conditions, many municipalities are attempting to focus on policies for the efficient and effective financial operation. What is the necessary policy for the social and economic development? Municipalities are also expected to engage in marketing.
‘Information & Strategy Office’ was set up in URC as an advisory team serving for Fukuoka City with a mission to contribute to the economic growth of Fukuoka City.
In daily operation, it collects and analyzes data and information, consults to city bureaus and the general public, builds up policy options and recommends priorities to support Mayor’s decision making.
Every city is unique and has its own characterBifocal Eyes to Look at a City
– It is ideal to have bifocal eyes like a zoom lens to comprehend a city.
– Macro eyes would help understand the position of Fukuoka on the world map from a comprehensive point of view.
– Micro eyes would help capture the charms of Fukuoka from an ordinary resident’s point of view.
– These are often described as “bird’s-eye view, fish’s-eye view, worm’s-eye view”. Because a city continues to change day by day like a living creature, it is necessary to look at a city from diversified points of view.

Competition for Uniqueness
– Every city looks in similar colors from the universe.
– However, when visiting a city, each city has its own charms and characteristics.
– Examples would include an old townscape in Europe, a modern business street in the United States, a chaotic large city in Asia, and a traditional colony in Arab.
– The era pursuing the quantity and scale by mass production has shifted to the era focusing on the quality.
– As a result of globalization, urban planning to enhance unique charm and context of a city has become popular.

Uniqueness of Fukuoka
– What is the uniqueness of Fukuoka?
– “Fukuoka Growth” provided the data mainly from the macro-eye view from the first issue to the previous one.
– From this issue, switching to the micro-eye view, the unique “Quality” of Fukuoka is going to be thoroughly introduced.
– The theme of this issue is Fukuoka’s world-class “Quality of Life”.

September 5, 2013
Taichi GOTO
Head of Information and Strategy Office
Fukuoka Asian Urban Research Center

Fukuoka Growth [Growth Potential of Fukuoka City]
08 Value Creation with Food Asset in Fukuoka (29/10/2013 Version1.1)
Download English pdficon_small (pdf/871KB)
The world’s “food market” is expected to be doubled over the next 10 years mainly because of the population growth in the developing countries. Japan’s growth strategy, “Japan Revitalization Strategy” also includes the reinforced promotion of Japanese diversified “food” such as farm and marine produce.While the multi-national “food” related enterprises raise their presence in the world, the Japanese consumers show their high interests in the safety of the “food” and strongly prefer products made in Japan. The movement of “local production for local consumption” has spread out all over Japan, and the Japanese consumers tend to focus on the ingredients or the place of production as the added value of the products.

These backgrounds led Japan to establish an industry related to the “food” based on the regional culture and the local distribution system, with the different sense of values in “food” from other part of the world. Fukuoka has created the attractive and diversified food culture supported by many people who make the best use of the variety of food ingredients from all over Kyushu Region.

The industry related to “food” includes not only agriculture, forestry and fishery industries but also processing industry and other service sectors. In Fukuoka City, business in these industries has been major economic activity for a long while. The range of the related industry is also expanding, for example, the production control with IT, the innovative distribution system, the medical service and the biotechnology.

The industry with abundant “food” in Fukuoka City needs to be developed as a pillar of the next generation of sectors. In order to develop the “food” industry, it is necessary to increase the value of produce, products and services and to promote it in the market. The required development includes not only to generate the global “food” supply chain but also to develop high value-added “food” and to attract many people into Fukuoka City.

Fukuoka City has an advantage of being a place of both production and consumption. In the “food” related sector, there are many people with entrepreneurships, and there are many business entries and exits as well. The reason why the citizen’s satisfaction on “food” is high can be considered because of these background and advantage. It is needed to increase the opportunities to share the citizen’s satisfaction on “food” with Fukuoka City visitors at dining on sightseeing and business.


Information and Strategy Office

Fukuoka Asian Urban Research Center

Figure1. Top 5 Points of Fukuoka Citizen Satisfaction on Urban Environment Figure2. Engel’s Coefficient, Major large cities
Figure3. Ratio of Newly Established Restaurants, Major large cities
*Click on the figures to enlarge.
Fukuoka Growth [Growth Potential of Fukuoka City]
Data is the basis for planning.
No hypothesis or forecast can be established without logical grounds based on data analysis.
Data is related to various fields. To collect and analyze data is an important task.
In natural science, accumulated experimental data leads to new discoveries and evolution.
In business or policy making, a variety of data supports to build next strategies.
Data indicates “fact” at a certain point in time from a certain point of view.
In order to plan for the future of Fukuoka, it is important to analyze data from a variety of points of view and to prepare a more certain path for growth.
There is a variety set of data indicating the growth potential of Fukuoka city.
A series of reports “Fukuoka Growth” is going to be released twice a month.
In each issue it will diagnose and discuss the future of Fukuoka city and people by analyzing data relevant to a selected theme.
We hope this series of reports will be informative for those who are considering to live, study, work, invest, and start a business in Fukuoka.
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