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01. “Food Is Drawing People from All over the World”





[June 8, 2015]  Fukuoka Growth 2015-2016 GlobalCityStatus リレーコラム   View this post in pdf pdficon_small (700KB, Japanese)

Column 01. Food Is Drawing People from All over the World

(by Naohisa HATAKEYAMA, Chief Researcher)
In an on-board magazine for U.S.-based United Airlines, which flies to sixty countries throughout the world, Fukuoka City was the only Japanese city introduced in a list of eight promising future global cities. Included with the prominent cities of Rotterdam (Netherlands), which possesses a vibrant architectural scene; the technology hub Tel Aviv (Israel); and the design center Taipei (Taiwan), Fukuoka City was selected as a destination for foodie pilgrimages.
I am happy to see Fukuoka gain fame comparable to that of cities such as Rotterdam and Tel Aviv in an on-board magazine viewed by businessmen and travelers from throughout the world. In fact, Fukuoka City’s food can be called a core industry that generates a lot of value, and more than 20% of workers in the city are involved in the food industry. While it goes without saying that agricultural products, marine products, and other items from the surrounding area are extremely valuable treasures in terms of freshness and quality, even in the terms of actually eating, Fukuoka City’s food has won high praise both from within Japan and overseas.
I have recently heard that ramen shops with roots in Fukuoka are popular throughout the world. On the other hand, it seems that one could argue that Fukuoka is blessed with relatively inexpensive but quality food because the Engel’s coefficient for Fukuoka is the lowest among major Japanese cities.
The world-renowned U.S. novelist Junot Díaz, who has won a National Book Critics Circle Awards and the Pulitzer Prize for fiction, has praised Fukuoka’s food in his blog and called on people to visit Fukuoka as quickly as possible, which is really appreciated.
Promoting tourism is indispensable for both regional revitalization and development, and food has a major pull in terms of tourism. As for expectations for tourism, the greatest emphasis is being placed on food, and it has a major impact on where people choose to travel.
World Heritage sites preserve value for future generations, and many tourists from throughout the world will visit them in the future, too. However, cities with the appeal of food are not short lived but will attract large numbers of tourist as long as people get hungry.
Fukuoka City has a lot of food-related appeal that enthralls people from throughout the world. In Asia, income levels are rising, and the number of people referred to as the new middle-class are growing to the hundreds of millions. The number of people with the ability to travel for food will also probably grow dramatically.
As a destination for foodie pilgrimages, Fukuoka is a city that people from throughout the world will want to visit. Without a doubt, this has the potential to be a major impetus for Fukuoka to raise its presence. The city must steadily communicate its food culture, its pride, to the world.

01.「食」が世界から人を呼ぶ 「食通巡礼」の地福岡のポテンシャル

✔ピューリッツァー賞受賞歴のある米国人作家が FUKUOKAを褒めちぎっていた
テキスト:情報戦略室 畠山 尚久
これから、福岡アジア都市研究所の情報発信の一環として、スタッフによるリレーコラムを発信していきます。当研究所の2014年度総合研究「福岡の国際競争力に関する研究」の報告書『「第3極」の都市-Cities on the “Third Axis”』が刊行され、さまざまな指標の国際比較をもとに、「FUKUOKA」の現状や競争力を示しています。


「建築シーン」のロッテルダム(オランダ)、「テクノロジー・ハブ」のテルアビブ(イスラエル)、「デザインセンター」の台北(台湾)など、錚々たる都市が並ぶ中で、福岡市は「Foodie Pilgrimage」として選ばれています。直訳すると「食通巡礼」。さらに詳細をみると、「世界のとんこつラーメン好きの道は福岡に通じる」(原文まま)…という話だとわかります。




「世界遺産」は、後世にその価値を残すもので、これから先も、世界中から多くの観光客が訪れることでしょう。一方、「食」の魅力を有する都市もまた、一過性でなく、人々の空腹が続く限り、多くの観光客を引き寄せます。福岡市の100km圏に、(現時点では)世界遺産はありませんが 、世界を魅了する食の魅力は数多くあります。アジア地域では、所得水準が上昇し、新中間層と呼ばれる人が、数億人単位で増加しており、「食」を目的に観光を楽しむ余裕がある人も、飛躍的に増えると考えられます。
Image is for illustration purposes only. (Photos are taken in Fukuoka City)
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